Local SEO guides

These guides explain how local businesses show up in the Google map pack and how to get more calls from it. Each one is written in plain language, with a checklist you can work through yourself.

Launch guides

• Google Business Profile for roofing companies

  how to set the primary category, services, service areas, photos and posts so Google understands what you do and where.

• Google reviews for roofing companies

  how to build a review system that works after every job, within Google's rules, and why count alone does not win the pack.

• Lead generation for roofing companies

  what roofing leads cost from Google Ads, Local Services Ads and shared lead platforms, and how the map pack compares.

More guides are coming. If there is a topic you want covered, contact me.